Ecotourism Marketing

Certification with Ecotourism Australia provides marketing opportunities to accredited operators and, in 2007, Tourism Australia and the Great Barrier Reef Marine Park Authority joined forces with Ecotourism Australia to promote certified products internationally.

If securing Ecotourism accreditation forms part of your Marketing Plan, EcoPro can help you to work through the application process.

Business and Marketing plans- plan drafted to the criteria required to secure ATAA endorsement, Accredited Tourism Business Australia, the National Tourism Accreditation program. A requirement of applications for ecotourism certification.

Tourism Award submissions- collate supporting evidence and draft Tourism Award submissions that best highlight your company’s accomplishments and competitive edge by outlining how the triple bottom line of sustainable tourism has been achieved.

Webpage editorials- draft web ready text pages for ecotourism experiences and products to ensure accredited operators gain further recognition for their sustainable tourism accomplishments.

Projects and Reviews

Taka Dive Adventures: Chris Taylor, Owner of Taka Dive Adventures. 2008

“Fiona was invaluable in assisting us with the application and required supporting documentation which enabled Taka Dive Adventures to gain Advanced Ecotourism Accreditation in February 2008. Fiona has a sound knowledge of both the marine and ecotourism industry and ensured we were able to meet and document all the necessary conditions for the accreditation process and that operations staff were able to implement the required improvements to our onboard reef interpretation program. Fiona’s work was to a very high standard and within the required timescales”.

  • EcoPro
    
  • Mission: EcoPro Consultancy assists tourism operators to tread lightly while delivering a big message of sun, sea and sustainability to support decarbonisation of the tourism sector.