Ecotourism Marketing

Certification with Ecotourism Australia provides marketing opportunities to accredited operators and, in 2007, Tourism Australia and the Great Barrier Reef Marine Park Authority joined forces with Ecotourism Australia to promote certified products internationally.

If securing Ecotourism accreditation forms part of your Marketing Plan, EcoPro can help you to work through the application process.

Business and Marketing plans- plan drafted to the criteria required to secure ATAA endorsement, Accredited Tourism Business Australia, the National Tourism Accreditation program. A requirement of applications for ecotourism certification.

Tourism Award submissions- collate supporting evidence and draft Tourism Award submissions that best highlight your company’s accomplishments and competitive edge by outlining how the triple bottom line of sustainable tourism has been achieved.

Webpage editorials- draft web ready text pages for ecotourism experiences and products to ensure accredited operators gain further recognition for their sustainable tourism accomplishments.

Projects and Reviews

Mike Ball Dive Expeditions - Mike Ball, Owner of Mike Ball Dive Expeditions. 2007

“I realised that accreditation with Ecotourism Australia was advantageous in enabling Mike Ball Dive Expeditions to be instantly recognizable to guests as an eco-friendly operator. I chose Fiona Sleight as our advisor, as she already had a successful track record in this field. Fiona advised the company on how best to meet the requirements and stringent criteria and with the minimum of inconvenience we were awarded Advanced Ecotourism Certification.”

  • EcoPro
    
  • Mission: EcoPro Consultancy assists tourism operators to tread lightly while delivering a big message of sun, sea and sustainability to support decarbonisation of the tourism sector.