Ecotourism Marketing

Certification with Ecotourism Australia provides marketing opportunities to accredited operators and, in 2007, Tourism Australia and the Great Barrier Reef Marine Park Authority joined forces with Ecotourism Australia to promote certified products internationally.

If securing Ecotourism accreditation forms part of your Marketing Plan, EcoPro can help you to work through the application process.

Business and Marketing plans- plan drafted to the criteria required to secure ATAA endorsement, Accredited Tourism Business Australia, the National Tourism Accreditation program. A requirement of applications for ecotourism certification.

Tourism Award submissions- collate supporting evidence and draft Tourism Award submissions that best highlight your company’s accomplishments and competitive edge by outlining how the triple bottom line of sustainable tourism has been achieved.

Webpage editorials- draft web ready text pages for ecotourism experiences and products to ensure accredited operators gain further recognition for their sustainable tourism accomplishments.

Projects and Reviews

Bloomfield Lodge (Trailfinders Australia): Ben and Courtney Morley- Managing Director Bloomfield Lodge 2012 www.bloomfieldlodge.com.au

‘When Bloomfield Lodge decided to secure accreditation with Ecotourism Australia, we looked for a professional consultant who could help make the process easier. We were lucky enough to find Fiona Sleight, who provided expert advice and guided us towards meeting the requirements’