About Ecotourism

Ecotourism – A Growth Market

The Global trend for growth in tourism is from environmentally-aware travellers who want sustainable tourism destinations and products. Research has shown that there is no one group that can be identified as the “typical ecotourists” however there is clear evidence that ecotourism activities hold great appeal for a range of visitors.

Ecotourism Australia defines Ecotourism as:

“Ecologically sustainable tourism with a primary focus on experiencing natural areas that fosters environmental and cultural understanding, appreciation and conservation.”

Ecotourism Australia promotes the ultimate definition of Ecotourism and Sustainable Tourism as compliance with the criteria of the ECO and Climate Action certification programs. Tourism operators whose tour, attraction or accommodation achieves ECO certification can genuinely claim to provide an ecotourism or nature tourism experience.

Ecotourism Australia Certification provides benefits to tourism operators via co-operative marketing. Ecotourism Australia actively promotes ECO and Climate Action certified operators to the international tourism market through trade events including ATE and ITB in Germany and in the Green Travel Directory.

Ecotourism Australia Certification allows Protected Area Managers to identify high standard and environmentally sustainable operators when reviewing permit applications in sensitive areas.

The success of the Ecotourism Australia certification programs brand recognition allows visitors to Australia to identify and support accredited operators.

The Tourism Queensland Ecotourism Plan acknowledges that:

“Ecotourism is one of Queensland Tourism’s fastest growing sectors”.

Research by Tourism Queensland indicates that “increasing number of visitors are seeking environmental tourism experiences”.

EcoPro can help you to attain your Sustainable Tourism Accreditation, build interpretation plans and so ensure your product is best placed to capture your full share of this growing market.

Eco Tourism Australia Project Aware Ecoguide Australia Gertified Guide GOA Project Aware

Recent Projects and Reviews

Tribal Travel – June 2008. EcoPro’s marketing consultancy services have enabled this national tour booking agency to specifically promote eco accredited tour operators in order to target the growth in the responsible traveller market.

“A win win for business and the environment. Ecotourism is a fast growing market and allows us to protect Australia’s unique cultures and environment.”

Peter Holliday, Managing Director of Tribal Travel.